Apple nitpicking, Hollywood griping. Again.

If Apple is trying to lower expectations for March 25, it’s doing a crackerjack job.

From Apple’s Hollywood venture marred by ‘intrusive execs’ in the New York Post Monday:

“Tim Cook is giving notes and getting involved,” said a producer who has worked with Apple. One of the CEO’s most repeated notes is “don’t be so mean!,” the source said.

“He’s giving feedback,” an agent said of Cook, adding that the CEO has been seen on the Vancouver set for “See,” a futuristic drama about human kind without sight, and in LA for the production of a drama starring Reese Witherspoon and Jennifer Aniston…

Apple’s nitpicking over content and technology has led to delays, sources said.

The streaming service is widely expected to be unveiled this month, but the final product won’t likely be available to consumers before the end of the year — and it will offer just a handful of the several dozen shows it has in the works, sources said. (emphasis mine)

My take: I’m getting a bad feeling about this.

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  1. Jonathan Mackenzie said:
    Production notes have watered down or ruined a lot of good shows through the years. I can’t imagine enjoying much content from Apple if they micro manage the creative process.

    The note about banning gratuitous sex and violence was a concern (because who’s to say what’s gratuitous), but this report is even worse. Maybe Apple should have just rebooted Little House on the Prairie and called it a day.

    March 4, 2019
  2. Rick Raphael said:
    See ‘The Pixar Story’. Jobs did it right. Adult supervision required in that biz.

    March 4, 2019

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