What’s behind my site’s first quarter of negative growth since I left Fortune in 2016?
In the chart below, toggle between Page Views and YOY Growth. Not seeing the chart? Click here.
Reason 1. Short month: 8% fewer days in February (28) than the average month (30.4). Just kidding; no effect on year-over year-comparison.
Reason 2. Not much happening: Slowest news flow since May 2018. (not seeing the Datawrapper chart? try here)
Reason 3: iPhone doldrums: First quarterly report without unit sales data. Also, revenue down.
Reason 4. Depressed share price: After a brutal beating, an anemic bounce.
The good news: Despite the decline in page views, my paid subscriber base grew in February, although by a modest 2.3%.
Page views, you see, don’t pay the rent. This is an ad-free site, 100% sustained by my subscribers. If you’re reading Apple 3.0 for free, I’m happy to have your attention. But for the price of a nice pair of jeans, you could feel good about supporting fact-based independent business journalism (and participate in the most civilized conversation about Apple on the internet). $10 per month, $100 per year. Click here.