A steaming cup of FUD, fresh ground from the rumor mill.
Another weekend closer to Christmas, another weekend of discounts on Apple’s latest iPhone models, and another batch of data that suggests Tim Cook and his team have seriously misjudged the demand for the latest iOS-powered smartphones. All of that is going to have long-term implications.
The latest data came over the weekend from noted analyst Ming-Chi Kuo. He previously offered an estimate for 2019 Q1 sales of 47-52 millions iPhones. That estimate has been cut by twenty percent and Kuo is offering just 38-42 million handset sales…
Unfortunately the iPhone continues to be Apple’s top product and is the profit engine that drives the whole empire. In the short-term if the iPhone fails to deliver sales, then—no matter the size of the margin—the impact will be seen on the bottom line. And in the long-term reduces the addressable size of the iOS ecosystem that Apple is relying on for future growth and profit.
Is it any wonder that Apple is investigating cheaper components, the return of old technology, and testing out lower pricing, while hiding the sales numbers?
My take: Forbes’ contributor network is to Apple Inc. as Russia’s disinformation teams were to the Clinton campaign. Paging the Macalope.