WSJ: Amazon Pay to challenge Apple Pay

From Amazon Pay Accepted Here? Web Giant Aims to Put Digital Wallet in Stores in Wednesday’s Wall Street Journal ($).

Amazon.com Inc. is gearing up to challenge Apple Inc. in the mobile-payments race.

The e-commerce giant is working to persuade brick-and-mortar merchants to accept its Amazon Pay digital wallet, according to people familiar with the matter, attempting to expand a service now used primarily for purchases online.

To start, the company is looking to work with gas stations, restaurants and other merchants that aren’t direct competitors, a person familiar with the matter said. Retailers that view Amazon as a threat could resist the effort, the people said…

Amazon is offering incentives such as lower payment-processing fees or marketing services to entice merchants to accept its digital wallet, according to people familiar with the matter.

My take: Of course Amazon will offer incentives. So did Apple. But I don’t get it. Why does it have to be either/or? The farmer and the cowman should be friends! (Cue the dance video.)

7 Comments

  1. S Lawton said:

    ” Why does it have to be either/or? ”
    Exactly!!

    1
    November 21, 2018
  2. Aaron Belich said:

    I don’t have a problem if it’s anything like Starbucks, which for me ultimately uses Apple Pay.

    Amazon is going to do their thing much like all of the other massive retailers globally – Alipay/Alibaba and Mercado-Libre come to mind. The war on cash continues wages on.

    0
    November 21, 2018
  3. Gregg Thurman said:

    I’m not sure I understand the “gas stations and restaurants” strategy. You have to have the banks behind them, or at least Apple did.

    This sounds like Bezos and Company are going to directly compete against Visa and MasterCharge et al, something I thought Apple would have done by now.

    1
    November 21, 2018
  4. John Butt said:

    Amazon doesn’t want to use checkout details for market research? Nah, surely not.

    0
    November 21, 2018
    • S Lawton said:

      Amazon already has millions and millions of online customers. If they aren’t concerned with Amazon knowing their online purchases, do you really think they would be concerned about in store purchases?

      0
      November 21, 2018

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