For the scrapbook: Apple’s last 10-K with unit sales

No info inside (that I could find) about the new reporting regime. More promised in a separate schedule.

CFO Luca Maestri last week (from Seeking Alpha’s transcript):

After we file our 10-K, we will post a schedule to our Investor Relations website showing the reclassification of fiscal 2018 revenue from products to services in connection with the adoption of the new standard. The size of this reclassification amounts to less than 1% of total company revenue. And for clarity, this reclassification was not contemplated in our previously stated goal of doubling our fiscal 2016 services revenue by 2020. That goal remains unchanged and excludes the revenue that is now shifting from products to services over that timeframe.

Third, starting with the December quarter, we will no longer be providing unit sales data for iPhone, iPad and Mac. As we have stated many times, our objective is to make great products and services that enrich people’s lives, and to provide an unparalleled customer experience so that our users are highly satisfied, loyal and engaged…

Fourth, starting with the December quarter, we will be renaming the other products category to wearables, home, and accessories to provide a more accurate description of the items that are included in this product category.

Here’s a link to the 10-K PDF.

My take: The end of an era. I’m still scratching my head, wondering what’s next.

See also:


  1. Fred Stein said:
    What’s next? Apps developed with all the toolkits. Here is a subset that can be used to create revenue generating Apps: Apple Pay, CallKit. CareKit, Core ML, Create MLNew, HealthKit, HomeKiti. ResearchKit, SiriKit, Wallet / PassKit, ARKit, Games, Metal, OpenCL, OpenGL, OpenGL ES, SceneKit, and SpriteKit.

    A few opportunities for revenue generating Apps would be AR/Gaming; Enterprise Apps with partners such as Cisco, IBM, and SalesForce, and healthcare/ research Apps.

    November 5, 2018
  2. Gregg Thurman said:
    Need some help here.

    On Apple’s 10Q it listed 4,801,589 Basic shares. On its 10K it listed 4,955,377 Basic shares. Is there some averaging of share count for the respective periods going on?

    November 5, 2018
    • Robert Paul Leitao said:

      Apple doesn’t issue a 10-Q for the September quarter. It’s supplanted by the annual 10-K.

      Apple averages the fully diluted share count for purposes of the eps calculation each quarter. For example, last week Apple reported in the financial statements for the quarter 4.848 billion shares in the fully diluted share count. The 10-K indicates the share count is 4.755 billion at the end of the period. For the fiscal year, the average share count was 5.0 billion shares.

      November 5, 2018

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