Piper Jaffray survey: Record 82% of U.S. teens have iPhones

Sixteen percent have an Apple Watch; 23% hope to get one by next spring.

From a note to clients by Michael Olson that landed on my desktop Monday:

Apple’s share of smartphone ownership was unchanged in the Piper Jaffray Taking Stock With Teens survey. Of ~8,500 respondents, 82% have an iPhone, the highest percentage we have seen in our survey. The iPhone may have room to move higher, however, with 86% of teens anticipating their next phone to be an iPhone, the highest ever recorded in our survey (up from 84% in Spring-18). Android was the runner up with 10%, down from 11% in the spring. The Apple Watch was the top smartwatch among teens, garnering 16% share, with the Samsung Gear next on the list at 2%. 23% of teens plan to purchase an Apple Watch in the next six months, up from 20% in the spring. Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains intact.

Maintains Overweight rating and $250 price target. 

My take: Pipe Jaffray’s semi-annual Taking Stock With Teens survey tends to draw from well-heeled school districts and may not reflect the U.S. population as a whole. But still.


  1. George Row said:
    This article just showed up on my Apple News newsfeed.

    I hadn’t noticed Apple 3.0 on there before.

    October 22, 2018
  2. John Kirk said:
    If you had to pick just one demographic to “own”, it’d be teenagers, because they’re both the present and the future.

    October 22, 2018
  3. Gregg Thurman said:
    survey tends to draw from well-heeled school districts and may not reflect the U.S. population as a whole

    When I went to HS (a long time ago) students walked or took a bus. Today they drive. Cars cost more than iPhones.

    Then there’s ownership by hand me down.

    Bottom line is that I wouldn’t assume that the survey was conducted in wealthier districts.

    October 22, 2018
  4. Ken Cheng said:
    The power of the blue bubble.

    October 22, 2018
  5. Fred Stein said:
    Ah! The tidbit about the popularity of the Apple Watch. That’s another strong positive that gets lost in the endless series of rumors about iPhone supply chair and backlog etc.

    With the Watch, Apple has dominated another new category with decades of growth left in it.

    October 22, 2018

Leave a Reply