Apple 3.0 Podcast: What is Reese Witherspoon making for Apple?

According to Frost & Sullivan's Dan Rayburn, she's shooting short-form video—not movies or a TV series—and nobody will buy an iPhone just to see it.

I caught up with Rayburn at a two-day Streaming Summit he chaired at this week's National Association of Broadcasters meeting in New York City. I learned a lot in our 10-minute Q&A. I think you will too.

Apologies for the background noise.

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  1. Gregg Thurman said:
    Interesting take.

    Me, I’m hoping Apple produces high quality (writing, acting, directing) content devoid of exploding vehicles, machine gun shootouts, gratuitous sex and language, and kung-fu fighting demonstrations by body beautiful gym rats.

    October 19, 2018
  2. John Kirk said:
    I think the most important take is that Apple is not playing the same game as others. So the comparison to other players is unhelpful. It’s like comparing a football player to a baseball player or a baseball player to a soccer player. Apple doesn’t need to fit their video content into someone else’s mold.

    Apple wants people to buy their hardware, consume their services and remain enamored with their ecosystem. Everything else should be designed to make one, two, or preferably all three of those things happen.

    October 19, 2018

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