One and a half billion devices, what, three billion eyeballs?
From “Apple Looks to Expand Advertising Business With New Network for Apps” in Friday’s Wall Street Journal:
Apple Inc. prides itself on selling devices rather than relying on ads. Now the iPhone maker is looking to expand its digital-advertising business, people familiar with the matter said, as it shifts its growth strategy beyond selling devices toward pushing services on them.
My take: I hate ads, maybe even more than you do.. I avoid them whenever I can. I view the internet through ad blockers. I turn off NPR during fundraising. I stream everything I can to avoid broadcast television. I know the risks of depending on ad revenue; I watched the decline of Time Magazine from inside the building.
I’m trying to stay out of that business. I’m happy to settle for what little I can glean from my subscribers, for whom I have undying love and from whom I’ve learned so much.
I can see why Apple would be tempted to get into it. One and a half billion devices, what, three billion eyeballs?
Don’t go there Apple. Don’t sell those eyeballs. Keep your eye on, you know, the ball.