Canalys: Apple beats European ‘smartphone fatigue’

From Smartphone shipments fall 6.3% in Europe in Q1 2018, posted Wednesday:

Smartphone fatigue hit Europe in Q1 2018, as shipments fell 6.3% year on year, the biggest ever drop in a single quarter. Western Europe bore the brunt, down 13.9% with 30.1 million units shipped. Central and Eastern Europe, though a smaller market, remained a growth region, up 12.3% at 15.9 million units, driven by a buoyant Russia…

Apple outperformed the market and shipped over 10 million units, but this still represented a 5.4% decline. As a percentage of models shipped, the iPhone X declined slightly from Q4, to around 25%, but it remained comfortably the best-shipping smartphone in the region. Apple’s larger portfolio strategy will become more important as the year progresses, with over 25% of its Q1 shipments the iPhone SE, 6 and 6S – models that are over two years old. This wider spread of shipments did, however, offset the value growth driven by the pricier iPhone X. (emphasis added)

My take: I haven’t forgotten that how badly Canalys undershot its iPhone X estimate last quarter. See Canalys declares Apple’s iPhone X sales ‘disappointing.’


  1. Brian Loftus said:
    There are the same folks who said Apple sales in China was up by 2.9%.
    Cook was referring to “Greater China” as up more than 20% but given Greater China is more China than not China, it seems to me there numbers are not very accurate for China.
    Europe was up 9% which given ASP change on iPhone would imply to me flat sales in Europe and not a drop of 5.4%.

    May 9, 2018
  2. Fred Stein said:
    A new catch phrase, “smartphone fatigue” joins LOLN, SmartPhone saturation, can’t innovate anymore, commodiitization of hardware, etc., as a surrogate for understanding. No worry. Warren Buffett just explained why he pays no attention to this nonsense.

    We might tease out of this data (but discount Canalsys as a source, please) that there is some resistance to the higher price model in Europe. No worry. Rising ASP is not a requirement. Apple is working hard to lower the cost of those amazing OLED screens.

    May 9, 2018
    • Ken Cheng said:
      I’m suffering “analyst fatigue”.

      May 9, 2018

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