AppleInsider, without irony, calls Bloomberg a ‘Google fan blog’

According to Daniel Eran Dilger, Bloomberg’s “Gadgets with Gurman” has lavished attention on Google’s products while trashing Apple’s.

From Dilger’s Bloomberg obsessed with Google’s Pixel, Apple’s iPhone Supply Chain — but not Google’s Pixel Supply Chain

While consistently portraying Apple as struggling, befuddled and incompetent, Bloomberg has lavished attention on Google’s Pixel-branded hardware business despite the fact that the company’s devices barely sell. Its Pixel tablets have been discontinued and its expensive Chromebook Pixel flagship notebook canceled. Across two years of trying, Google’s Pixel phones sold short of 4 million units.

Microsoft’s Windows Phone platform, over its last year of collapsing into obscurity and cancellation, sold over 26 million devices: 650 percent of the phones Google shipped under its Pixel brand across two years of incessant promotion by Google and its fan blogs, in which Bloomberg could effectively be included.

Was this failure impossible to predict? Not if anyone bothered to check the performance of Google’s Pixel suppliers LG and HTC. Yet despite supposedly having “people familiar with the matter” embedded within Apple’s suppliers, Bloomberg didn’t seem to have the foggiest notion what the far less secretive Google was up to, nor did it seem to be interested about its business end.

My take: AppleInsider has been called an Apple fan blog in its time, and Dilger an iPhone fan boy. Dilger’s obsession, however, sold 429 million units in the time it took Gurman’s to sell 4 million. Which is Dilger’s point.

See also: HomePod heavyweights: Dilger vs Gurman


  1. Ken Cheng said:
    Dilger shows a strong bias, but his bias is clear. You get the sense he’s trying to balance all the bias on the other side. At least Dilger makes his points with lots of supportable evidence and links, and lots of historical knowledge of the past.

    Others, have a bias and are either blind to it, or are deliberately misleading.

    Dilger doesn’t suffer fools gladly. He fights fire with fire. Not my style but you have to love his passion. He even gets into shouting matches with Gruber, so everyone is fair game.

    May 8, 2018
  2. Fred Stein said:
    Just a guess, Gurman’s sources inside Apple have dried up. Hence the pivot.

    May 8, 2018
  3. Fred Stein said:
    Selling just under 4 million Pixels in 30 months, creates poor ROI and not just for Google but for their suppliers. It may create a morale problem for its teams inside Google.

    The Pixel that I saw is really a fine Android phone, but no game changer.

    May 8, 2018
  4. Ken Cheng said:
    “Others have noted material facts supporting Apple that aren’t just freely interpreted rumors sourced anonymously, including the above mentioned Horace Dediu of Asymco and Jean-Louis Gasse, as well as Charles Arthur of the The Guardian , Ben Bajarin of Creative Strategies, Neil Cybart of Above Avalon, Jan Dawson at Jackdaw Research, Philip Elmer-DeWitt of Apple 3.0, John Gruber of Daring Fireball, John Kirk of Techpinions, Ben Thompson of Stratechery and frequently-tweeting analysts AAPL Tree, Daniel Tello and Kontra.”
    DE Dilger has come up with his own list of reliable fact-based commentators, and strangely enough, it matches my list from a few days ago.

    To be fair, I suppose Gurman has been frozen out of Apple product launches for his insider leaks background, and so, he’s probably grinding his axe. Using his bully pulpit at Bloomberg to get back at Apple for being mean to him. Anyhow, Gurman has never been an analyst, financial or tech. He’s been a leaker. I don’t know why anyone takes his commentary for more than it is, unverifiable leaks with poor analysis attached.

    May 8, 2018

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