Boomers still trust banks more than they trust the tech giants. Millennials, not so much.
From a Business Insider survey of 1,088 Americans:
Click to enlarge.
When it comes to financial services, Americans still trust their banks more than any individual tech firm. But trust among the big five tech brands varies among Boomers, Gen Xers and Millennials.
- Apple is the most trusted brand among all three cohorts
- Amazon is a close second
- Facebook is the least trusted, followed by Microsoft
- Trust for Google among Gen Xers is low
- Trust for Google among Millennials is high—higher even than Amazon
My caveat: The survey sample is small—too small, perhaps, to draw these conclusions.