Apple to Paris: Huh?

Cupertino’s response to the threat of a French lawsuit misses the point.

Paris acts like French developers are being singled out for special mistreatment. From Reuters, Wednesday:

Finance Minister Bruno Le Maire told RTL radio he had been made aware that Apple Inc. and Alphabet Inc.’s Google unilaterally imposed prices and contract changes on developers selling software on Google Play and Apple’s App Store.

“I will therefore be taking Google and Apple to the Paris commercial court for abusive trade practices,” Le Maire said.

“As powerful as they are, Google and Apple should not be able to treat our startups and our developers the way they currently do.”

waiter french developersApple’s (too long; didn’t read) response, via Le Figaro:

We are proud to have strong relationships with tens of thousands of developers across France, who have won 1 billion euros on the App Store. Many of these talented developers started their businesses with one or two people and then saw their teams grow to offer their apps to users in 155 countries. This was only possible thanks to Apple’s investment in iOS, development tools and the App Store. Apple has always defended the privacy and security of users and does not have access to user transactions with third-party applications. We are fully prepared to share our story in the French courts and to clarify this misunderstanding. In the meantime, we will continue to help French developers realize their dreams and support French students in their code learning through our coding program.

My point: Apple treats all its developers—foreign and domestic—with Parisian indifference.

One Comment

  1. Fred Stein said:

    The benchmark for retail markup is 50%, with wide variations. App Store is 30%.

    March 16, 2018

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