Another Mark Gurman scoop, with caveats high up.
From Bloomberg’s Apple Turns Up Audio Ambition With High-End Headphones:
[Apple] is working on noise-canceling, over-ear headphones that rival headsets from market leaders like Bose and even the company’s own Beats by Dre brand, according to people familiar with the product’s development. The company plans to launch the headphones as early as the end of this year, but has faced development challenges that might push back the release, the people said.
It’s possible Apple will redesign the headphones again before launch, or scrap the project altogether, they warned, asking not to be identified discussing private development work.
My take: It’s possible Apple will release this new product on the reported schedule, unlike, say, AirPods, HomePod or the iPhone X.