From the press release:
Today, “Celebrity” Wall Street Analyst and “Renowned Apple Bull”, Brian White, announced plans to unveil his inaugural novel in the second-half of 2018. This technology thriller is expected to be the first of many works he has planned for release in the coming years.
Known for his bold calls and innovative research, Mr. White has appeared in approximately 500 television interviews during this time, including CNBC, CNBC Asia, CNN, Bloomberg, Fox News and China-based CCTV. Business Insider listed Mr. White as #4 on the list of “Apple Influencers, 15 Analysts and Writers You Should Be Following” and was eventually ranked as a Top 25 Analyst on Wall Street by Tipranks. Moreover, Mr. White was a member of the Institutional Investor #1 ranked EMS and Global Hardware team while at Merrill Lynch.
My take: I don’t know about Merrill Lynch, but in my day White has covered Apple for Topeka Capital, Cantor Fitzgerald and Drexel Hamilton, usually—if not always—with a TV-ready street-high price target. He leaves the Apple beat with shares trading for $155.15, nearly $80 below his last posted target of $235.