“Keep in mind that this year had 13 weeks, last year had 14 weeks.” —Tim Cook
According to Benedict Evans of Andreessen Horowitz, Apple sold 850,000 iPhones per day last quarter compared with 799,000 per day in the same quarter last year.
Someone didn’t do the math. A few headlines:
- Nathan Ingraham, Engadget: Apple’s iPhone sales dropped during the holidays
- Chaim Gartenberg, The Verge: Apple sold fewer iPhones but made more money thanks to the iPhone X
- Brian Heater, TechCrunch: iPhone sales numbers dipped slightly, but revenue is up courtesy of the iPhone X
- Tripp Mickle, Wall Street Journal: Apple Posts Record Results Even With Fewer iPhones Sold
- Hayley Tsukayama, Washington Post: Apple sees record profit, despite selling fewer iPhones
- Shaun Nichols, The Register: iPhone sales are down (but they’ve never been more lucrative)
- Sissi Cao, Observer: Apple Sold Fewer iPhones in Q1 2018
- CNBC: Apple sold fewer iPhones than a year ago
My take: Press fail. Tim Cook and Luca Maestri only mentioned the per-week discrepancy 16 times in the earnings call.
UPDATE: Superfan13 on Twitter points out that when adjusted for iPhone inventory build-up, weekly iPhone sell-through is up only up 2%.