Apple press fail: iPhone sales were up last quarter, not down

"Keep in mind that this year had 13 weeks, last year had 14 weeks." —Tim Cook

According to Benedict Evans of Andreessen Horowitz, Apple sold 850,000 iPhones per day last quarter compared with 799,000 per day in the same quarter last year.

Someone didn't do the math. A few headlines:

My take: Press fail. Tim Cook and Luca Maestri only mentioned the per-week discrepancy 16 times in the earnings call.

UPDATE: Superfan13 on Twitter points out that when adjusted for iPhone inventory build-up, weekly iPhone sell-through is up only up 2%.


  1. Robert Harris said:
    With today’s press they get the story wrong most of the time about everything. So much of this goes to the heart of what was news papers. No money for fact-checking and great editors. Today it’s about who can write the fastest and get the most clicks. The sad part is many analysts are no better when viewed on CNBC

    February 5, 2018
  2. Martin Beutling said:
    5,59 Mio/week in Q12017 vs.5,94 Mio/week in Q12018….I had the same discussion in my forum concerning the amount of iPhones Apple sold last quarter.

    February 5, 2018

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