In response to investor concerns, Apple vows to make parental controls “even more robust.”
Full text of Apple’s statement (via iMore):
Apple has always looked out for kids and we work hard to create powerful products that inspire, entertain, and educate children while also helping parents protect them online. We lead the industry by offering intuitive parental controls built right into the operating system.
With today’s iOS devices, parents have the ability to control and restrict content including apps, movies, websites, songs and books, as well as cellular data, password settings and other features. Effectively anything a child could download or access online can be easily blocked or restricted by a parent.
We began delivering these controls for iPhone in 2008 with the introduction of the App Store, building on what we’d learned from offering similar features for the Mac a few years before iPhone was introduced. We also have a long history of curating our content platforms to make sure they are free of offensive material, such as pornography, and clearly labeled so parents can determine if an app, movie or song is age-appropriate. Of course, we are constantly looking for ways to make our experiences better. We have new features and enhancements planned for the future, to add functionality and make these tools even more robust.
We think deeply about how our products are used and the impact they have on users and the people around them. We take this responsibility very seriously and we are committed to meeting and exceeding our customers’ expectations, especially when it comes to protecting kids.
My take: Apple’s right. They lead the industry. They also had something to do with creating it.