Apple’s Jimmy Iovine had one shot, one opportunity (video)

Was Iovine’s debut at WWDC 15 as bad as I remember it?

Jimmy Iovine, who came to Apple as part of its $3 billion acquisition of Beats, is leaving this summer when his options vest, according to Billboard.

To commemorate his passing, I dug out Iovine’s debut performance at WWDC 15, which I remember as, well, eccentric. The script begins: “Apple Music is three things…”

If you’re wondering—as Iovine evidently did—why the audience cracked up at “revolutionary music service,” go back and watch Steve Jobs introduce the iPhone.

See also: How long will Jimmy Iovine stay with Apple?


  1. David Emery said:
    This sure feels like, “Go on, take the money, and run.”

    January 5, 2018
    • David Drinkwater said:
      Maybe Iovine’s heart and soul really were in Beats when it was purchased by Apple 2014 (and he was already in his 60s). I am sure he had already been well compensated, and I’ll bet Apple made him an offer it would be uncredible (sic) to turn down. If he’s now done his time and earned his golden handcuffs/parachute, why not cut ’em off and jump?

      Quothe Iovine in op citandem (2017):

      “‘You know, I’m 64, man,’ he says, in that raspy Brooklyn voice. ‘I’ll slow up on working someday. But I’m going to do my job with Eddy and Apple, [and] I’m going to give them everything I’ve got, you know what I mean? I think they’re satisfied now but I’m going to make sure they’re really satisfied by this deal. That’s how I work.'”

      In the meantime, it would me nice to see Apple truly deliver a revolutionary media service.

      January 5, 2018

Leave a Reply