Apple iPhone X production accelerating

Rosenblatt analyst Jun Zhang estimates that Apple is making 3 to 4 million per week.

From a note to clients that landed on my desk Tuesday:

Our research suggests iPhone X production has increased to 3 million units/ week and could increase to 4 million units/week in December. Therefore, we are increasing our December quarter iPhone X shipment estimates from 27 – 28 million to 30 million units and reduce our March quarter estimates from 45 million to 40 million units.

In our view, iPhone X sell through remained solid through Black Friday. We estimate iPhone X sell through of 15 million units so far with about 6 million iPh- one X units sold during the Black Friday season. We also believe demand for the 256GB model is twice that of the 64GB model, a positive for ASP and gross margin. Apple could also receive the best annual NAND price quotation (likely down 15% YoY) for 2018.

Buy. $180 price target.

My take: Even Zhang, who maintained a Neutral rating on Apple for nearly two years, thinks it’s going to be an iPhone Christmas.

One Comment

  1. Jonny Tilney said:

    Meanwhile Goldman Sachs continue to pump the heck out of Amazon with another 20% predicted rise to 1450.

    Go figure. I can’t.

    3
    November 28, 2017

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