Look whose story Cupertino just bought for Apple TV

With Jennifer Aniston and Reese Witherspoon, Apple has joined the big leagues. Here's the plot...

According to the Hollywood Reporter, Apple outbid Netflix for a Aniston/Witherspoon series about the cutthroat world of morning TV. Brian Stelter wrote the book, Top of the Morning, excerpted in the New York Times Magazine as Waking Up on the Wrong Side of a Ratings War. The opening scene:

One Wednesday last month, Ann Curry, camouflaged in a hat and trench coat, trudged into the art-deco lobby of 30 Rockefeller Plaza. It had been nine months since she was pushed out as co-host of the “Today” show. Curry was now NBC’s “national and international correspondent” and the anchor at large for “Today,” but these titles seemed honorary. Curry had appeared on “Today” only a handful of times since her ouster...

For NBC, limiting Curry’s exposure seemed wise. Her tear-stained departure from “Today” had become a public-relations debacle, deeply damaging the most lucrative franchise in television news. Just one day after Curry signed off, the advantage “Today” had over its top rival, ABC’s “Good Morning America,” turned into a 600,000-viewer deficit. Millions in advertising revenue vanished.

If the network was still reeling from her mismanaged departure, Curry, who spent much of the past year lying low at her home in New Canaan, Conn., had not yet recovered, either. She still often woke before dawn as if she were about to go on the air. Some mornings, she cried as she read e-mail and Twitter messages from fans. For weeks she couldn’t bring herself to return to 30 Rock, where her closed office door bore a red Post-it note that read “Do Not Enter” in capital letters.

Many executives at the network never grasped how profoundly hurt and humiliated Curry remained — not just by her televised dismissal but by all the backstage machinations that led to that fateful morning...

My take: Before he became CNN's Sunday morning media scold, Brian Stelter was a pretty good reporter.


  1. Richard Wanderman said:
    They should have bought (and still should buy) Netflix, not this single show.

    November 9, 2017

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