Nearly 10% more than last year, according to these analysts.
The iPad was the big surprise in the June quarter, when 13 consecutive quarters of negative iPad unit sales came to an abrupt halt. Following the release of the 10.5-inch iPad Pro—and price cuts on older models—sales grew 15% to 11.4 million, the iPad’s biggest non-holiday quarter in more than two years.
Wall Street was caught with its pants down; the analysts I’d polled were looking for iPad sales to fall 10%.
Will the iPad fool them again?
Some of them have surely guessed wrong. The Q4 iPad estimates from the 27 analysts I’ve heard from so far—19 Wall Street professionals and 8 independents—range from 8.34 million (down 10%) to 11.42 million (up 23%).
Most expect iPad sales to continue to grow, albeit more slowly. Plotting their average estimate—9.27 million (up 9.4%)—in the chart below, 25 quarters of iPad unit sales look like this:
Below: The individual analysts estimates, pros in blue, indies in green.
Click to enlarge.
We’ll find out who was closest to the mark when Apple reports its Q4 2017 earnings, about 30 minutes after the markets close on Thursday Nov. 2. I’ll be monitoring the earnings call, and you can too. Click here.