How many iPads did Apple sell last quarter? (fiscal Q4 2017)

Nearly 10% more than last year, according to these analysts.

The iPad was the big surprise in the June quarter, when 13 consecutive quarters of negative iPad unit sales came to an abrupt halt. Following the release of the 10.5-inch iPad Pro—and price cuts on older models—sales grew 15% to 11.4 million, the iPad’s biggest non-holiday quarter in more than two years.

Wall Street was caught with its pants down; the analysts I’d polled were looking for iPad sales to fall 10%.

Will the iPad fool them again?

Some of them have surely guessed wrong. The Q4 iPad estimates from the 27 analysts I’ve heard from so far—19 Wall Street professionals and 8 independents—range from 8.34 million (down 10%) to 11.42 million (up 23%).

Most expect iPad sales to continue to grow, albeit more slowly. Plotting their average estimate—9.27 million (up 9.4%)—in the chart below, 25 quarters of iPad unit sales look like this:

Below: The individual analysts estimates, pros in blue, indies in green.

iPad estimates Q4 2017

Click to enlarge.

We’ll find out who was closest to the mark when Apple reports its Q4 2017 earnings, about 30 minutes after the markets close on Thursday Nov. 2. I’ll be monitoring the earnings call, and you can too. Click here.



  1. Fred Stein said:

    If the upgrade cycle for iPads is four years, then the chart suggests a strong and long recovery for iPad sales. Soon enough Apple will offer the iPads with the A11 bionic chip, increasing upgrades.

    October 31, 2017
  2. David Emery said:

    iOS 11 won’t run on our newest iPad. It’s 1 generation too old (has Lightning adapter, but not the right CPU.) That’s very annoying.

    I’ll probably get a new iPhone, since the iPads we have work just fine for what we’re using them for. Maybe a new iPad next year (unless there’s a new Mini, those are even older than my iPad, but they still run the latest OS.)

    October 31, 2017
  3. Robert Paul Leitao said:

    Apple released the 2nd generation iPad Pro models on June 13th. The September quarter was the first full quarter of sales for the new pro models. Enterprises are embracing Apple’s iOS platform and the new products take advantage of the advances built into iOS 11 while providing compelling performance for both enterprises and consumers. I expect strong year-over-year unit sales growth in the September quarter.

    November 1, 2017

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