In the 54th semi-annual Piper Jaffray survey, Android was a distant second at 13%.
From a note to clients by analyst Michael Olson that landed in my inbox Wednesday:
Apple’s share of smartphone ownership increased for the fifth consecutive Piper Jaffray Taking Stock With Teens survey. Of >6,000 respondents, 78% have an iPhone, the highest percentage we have seen in our survey (up from 76% in Spring-17). The iPhone may have room to move higher with 82% of teens anticipating their next phone to be an iPhone, also the highest ever recorded in our survey (up from 81% in Spring-17). Android was the runner up with 13%, flat from the spring.
The Apple Watch was the top smartwatch among teens, garnering 12%, with the Samsung Gear next on the list at 2%. About 17% of teens plan to purchase an Apple watch in the next six months, up from 13% in spring. Overall, we view the Teen Survey data as a sign that Apple’s place as the dominant device brand among teens remains intact.
- More than 6,000 teens, average age 15.9.
- 46% female, 54% male.
- 2 income groups: upper-income ($100K household income) and average-income ($55,000)
Olson maintains his Overweight rating and $196 price target.