Survey: A record 78% of U.S. teens own iPhones

In the 54th semi-annual Piper Jaffray survey, Android was a distant second at 13%.

From a note to clients by analyst Michael Olson that landed in my inbox Wednesday:

Apple’s share of smartphone ownership increased for the fifth consecutive Piper Jaffray Taking Stock With Teens survey. Of >6,000 respondents, 78% have an iPhone, the highest percentage we have seen in our survey (up from 76% in Spring-17). The iPhone may have room to move higher with 82% of teens anticipating their next phone to be an iPhone, also the highest ever recorded in our survey (up from 81% in Spring-17). Android was the runner up with 13%, flat from the spring.

The Apple Watch was the top smartwatch among teens, garnering 12%, with the Samsung Gear next on the list at 2%. About 17% of teens plan to purchase an Apple watch in the next six months, up from 13% in spring. Overall, we view the Teen Survey data as a sign that Apple’s place as the dominant device brand among teens remains intact.

Methodology:

  •  More than 6,000 teens, average age 15.9.
  • 46% female, 54% male.
  • 2 income groups: upper-income ($100K household income) and average-income ($55,000)

Olson maintains his Overweight rating and $196 price target. 

2 Comments

  1. Ken Cheng said:

    78% iPhone, pretty amazing how far the iPhone has come in 10+ years. Can I assume that survey excludes non-ownership?

    0
    October 11, 2017
  2. John Kirk said:

    What a turnabout of common wisdom. Remember when Android was going to win because it was the next Windows and Apple was going to lose because it was next, well, the next Apple?

    We all thought the Microsoft pattern would repeat. But Apple didn’t and they most certainly one this round. They have the best customers and their platform is going ever stronger while Android is growing weaker and Microsoft is calling it quits.

    None of this ensures Apple’s future. But it sure as hell insures their present.

    0
    October 11, 2017

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