Apple Sept. 12 event: The Journal plays catch up

From Monday’s Wall Street Journal:

Apple Inc. has scheduled a product announcement event on Sept. 12, according to people briefed on its plans…

In the past two years it has used San Francisco’s Bill Graham Civic Auditorium, but people close to the company say it is aiming to use the 1,000-seat Steve Jobs Theater on its new headquarters campus. That headquarters, however, isn’t yet finished, and its construction timetable could affect the timing or location of the event, those people said.

Everybody else had this five days ago. I booked my flights last week, just in case.

UPDATE: Do you think the market liked the news?

AAPL Price Chart

AAPL Price data by YCharts


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