Sometimes it helps to see these things in context.
From the transcript of Apple’s Q3 2017 earnings call:
Tim Cook: Services revenue hit an all-time quarterly record of $7.3 billion, representing 22% growth over last year. We continue to see great performance all around the world, with double-digit growth in each of our geographic segments. Over the last 12 months, our Services business has become the size of a Fortune 100 company, a milestone we’ve reached even sooner than we had expected.
Apple’s Services business (App Store, iTunes, Apple Music, Apple Pay, iCloud, etc.) is Apple’s Breakthrough Product, according to the Wall Street Journal, which compared the segment’s revenue growth rate since 2015 with those of the Mac, iPad and iPhone and produced this striking graphic:
Click to enlarge. Not seeing the fever chart? Try the website.
So, is Apple still doomed?