Apple at $153: Look whose targets are underwater now

The Apple price targets I've collected range from $120 to $184. Average: $162.

Here's my spreadsheet, as complete*, accurate and up-to-date as I can make it.

price targets

Click to enlarge. Corrections appreciated.  

*I've omitted one target at the analyst's request.

Dumb question: If you really think Apple's share price is going to be lower in 12 months than it is today, why would you advise your clients to hold the stock?


  1. Gregg Thurman said:
    Argus upgrade its AAPL price target to $175 on June 7
    Raymond James upgraded its AAPL price target to $163 on July 6

    July 26, 2017
  2. Fred Stein said:
    To support the higher targets, AppAnnie data and projections on App Store revenue:
    Data: 35% YoY Total App Store revenue growth to about $7B Q2 CY ’17.
    Projections: Total App biz (iOS and Android) to quadruple by 2021.

    My math: 30% (Apple’s cut) * 4 Qtrs per year * growth to 2021 * $7B =
    .3 * 4 * 4 * $7B = $33.6B revenue to Apple from App Store in 2021.

    Possible? Sure with drivers such as IBM, Cisco, and SAP plus ARKit Apps, AI Apps, Games, Health Apps, including serious diagnostics, and HomeKit / HomePad. If Eddie ever gets TV/Video deals – watch out.

    July 26, 2017
  3. Sandro Castellaro said:
    Omitted = Brian white?

    July 26, 2017
    • Fred Stein said:
      Good point. On July 7, posted BW’s $202 target.

      July 26, 2017
  4. Ken Cheng said:
    Are screen grabs from The Graduate Fair Use?

    July 26, 2017

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