Apple critic Rocco Pendola is tending bar in Santa Monica — plus Pendola’s response

Before there was Gordon Kelly there was Rocco Pendola.

Friend-of-the-blog Gianfranco Pedron has the scoop.

Rocco Pendola (Tim Cook must go! — The Street) used to make me angry.

Now, he’s a bartender.

… just sayin’.

(Here’s Pendola’s LinkedIn page.)

It’s easy to spread fear, uncertainty and doubt about Apple. It’s hard to make a long career of it. Pendola’s moment in the sun came between 2012 and 2014, when he was calling for Tim Cook’s ouster on TheStreet and getting face time on CNN.

I wrote about Pendola for Fortune in late 2014, shortly after he left TheStreet. See What happened to TheStreet’s Tim-Cook-must-go campaign?

Below: Pendola on CNN in 2013. “Jake, if Steve Jobs were alive he would strangle Tim Cook.”

See also: Adventures in Apple Clickbait.

UPDATE: Pendola’s response.

As usual, your work is incredibly misleading.

First, it assumes my intent was to “make a career out of” being anti-Apple. Not the case.

Second, and more importantly, it assumes that I did not have a say in my fate. If I wanted to I would still be writing/editing for Seeking Alpha. I quit. I not only quit, but I quit to bartend. It’s what I wanted — and want — to do.

And there’s a factual error in your story as well — I did not lose my job at TheStreet. I quit.

It bewilders me as to why you would waste your time writing about me in the first place. But if you’re going to do it, do it well — and with accuracy.


  1. Gianfranco Pedron said:

    Pemdola: “It bewilders me as to why you would waste your time writing about me in the first place.”

    As a self proclaimed “financial media personality” who spewed venom on Tim Cook and Apple for almost two years from under the masthead of a site which was once known for investment advice under the form of analyst commentary, I’m baffled as to why Mr. Pendola is “bewildered”. I might have expected he’d be grateful that we still remember him.

    July 13, 2017
  2. David Emery said:

    I’m sure there’s a joke in here somewhere about watered-down drinks 🙂

    July 13, 2017
  3. David Drinkwater said:

    “But if you’re going to do it, do it well — and with accuracy.”

    It’s a little too late for you to ask for that, Rocco.

    You reap what you have sewn: media dismissal.

    If you sew happiness in your new career, I sew wish you the same.

    July 13, 2017
  4. Gregg Thurman said:

    Eleven separate “jobs” in at least 6 distinctly different cities during 18 non-school years, none of which provided any on-the-job experience analyzing publicly traded firms.

    How on earth someone with the spotty employment record that Pendola had before starting at The Street is beyond me.

    July 13, 2017
    • David Emery said:

      You just tell your employer what they want to hear….

      July 16, 2017

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