If you only listen to one podcast about Apple’s new TV execs…

Make it Tom Goodman and Jason Snell’s TV Talk Machine Episode 135: The Kevin Durant of TV.

The show was taped Friday, right after Apple announced that it was entering the original content business in a big way by poaching Sony Pictures Television co-presidents Jamie Erlicht and Zack Van Amburg.

When can Erlicht and Van Amburg start delivering new TV content? How will it be bundled? Will it play on Goodman’s Roku?

The Hollywood Reporter’s TV critic turned the tables and quizzed Snell, one of my favorite Apple watchers. Result: Smart analysis from both sides of the Hollywood-Silicon Valley divide.

The Apple discussion  begins at the 5:43 mark and runs for 42 minutes. Their take on Eddy Cue as TV producer is priceless.

Want more on Apple’s new TV execs? Binge here.


  1. Fred Stein said:

    Not impressed. It’s old TV yak yak. As for “golden age of TV”, that was in the 50’s. We’re likely are entering the golden age of video streaming. This is not semantics. The golden age of TV “broadcasted” top quality from comedy to thoughtful pieces and even science to a mass audiences. But there were few choices. Video streaming allows orders of magnitude more flexibility of content. Arguably, YouTube started the golden age of video.
    Of course, besides all the great content, there’s a lot junk, aptly called vast wasteland.

    June 18, 2017
    • Jonathan Mackenzie said:

      I have not finished listening, but it seems to me the obvious play here for Apple is to release some very high budget entertainment complete with AR and VR added content.

      It was mentioned at WWDC that studios are using 3d modeling for set design. This is easily integrated into VR and AR models for the studios to produce augmented content.

      So for example, if Game of Thrones had been released this way, you’d be able to take a virtual tour of Winterfell, would have access to an AR map of the Seven Kingdoms, etc. etc. Games are of course a market, but augmented content does not have to be about video gaming.

      It seems impossible to me that Apple will not want to try and tie their new VR and AR aspirations into the content distribution model they are building.

      AR enhanced content will start with big budget entertainment, but it may quickly become commonplace. Imagine instead of just watching a video of a solar system lecture being given by Neil deGrasse Tyson on You Tube, an AR model became simultaneously available with the stream. The content provider can provide animations or user interactive models. Etc.

      Anyway, the possibilities are obviously enormous, and Apple has just made it clear that they want to be involved with this. So when I think, “Gee what kind of big budget content will Apple want to produce, anyway?” The answer to me is hopefully something that ties in VR and AR in interesting and exciting ways.

      June 18, 2017

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