Will everything Apple has done to combat climate change be in vain?
Today, Donald Trump is expected to withdraw the U.S. from the Paris Agreement on Climate Change. Yesterday, Tim Cook called the White House to make a final appeal.
From Business Insider:
Cook, who is on a mission to make Apple one of the greenest tech companies in the world, placed the phone call to the White House on Tuesday, according to a Bloomberg source that is reportedly familiar with the matter. It’s unclear who Cook spoke to within the White House.
Leaving the planet a better place than he found it is one of Tim Cook’s core passions. At an Apple shareholder meeting in 2014 Cook told a climate-change denier that if he didn’t like Apple’s approach to the environment, he should get out of the stock.
ALSO: Tesla’s Elon Musk has threatened to quit Trump’s advisory council if the U.S. withdraws.
And Trump? He’s ridden climate change denial to the highest office in the land.
To try appealing to people like these two is a waste of human energy.
And more pragmatically, Tim and Elon know they have an international audience or partners and customers.