This is Apple’s splashy new landing page

Look what Apple is selling in the doldrums of its fiscal year.

As its user base awaits new iPhones and promised Macs, Apple’s home page features, in heavy rotation, Apple Watch Series 2 [Live a Better Day], iPhone 7 [Now in (PRODUCT) Red] and iPad [Flat-out fun].

The copy is flat. The art pops.

One Comment

  1. Fred Stein said:
    I’m seeing a lot more wrist devices. Forget all our deep ruminations. It is a style statement coming back. Apple was ahead of its time with the first Apple Watch.
    So what? I expect the Apple Watch and its bands will do well for a long time. Next big thing? not likely, but successful, with great ROI.

    April 20, 2017

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