Depreciation: Apple iPhones hold value best, LG worst

Samsung falls somewhere in between.

From a post by Decluttr, a UK-based reseller, that landed into my inbox Thursday:

Did you know your phone might be hemorrhaging value even faster than your car? Typically, in the U.S, a car loses between 15 – 20% as soon as it’s driven off the lot. Comparing that figure to phone depreciation, it seems like tech items are much faster at losing their value than those big ticket items.

Click to enlarge. Not seeing? Try the website. 

After 12 Months: The worst performer a year in was LG, with its models shedding just under three-quarters of their value by this point. Samsung and HTC phones did slightly better, with both losing 72% of their value. Apple came out on top, with their phones losing a respectable 57%. That might still sound like a lot, but they’re the clear winners.

After 24 Months: It’s LG and HTC at the bottom, losing 84% and 85% of their value on average respectively. That’s significantly more than the 65% an Alfa Romeo Mito loses. Samsung did a touch better, but they still fell well behind Apple’s iPhone models.

See the rate of depreciation for your iPhone model here.


  1. Fred Stein said:
    The so-called price premium for iPhones is a myth. Firstl the higher trade-in value reduces Apple’s net cost by about 10% compared to others. Generally, even in list-price-to-list-price comparisons, iPhones achieve near parity. Pixel is a perfect example

    Disclaimers: Comparison can never be perfect. Some Android phone makers offer special introductory prices, BOGO, or clearance prices.

    April 6, 2017
  2. John Kirk said:
    For years and years and years and years, detractors said that buyers of Apple products were morons, members of a cult, and snobs, with more money than sense, and more interest in fashion than features. And every year:

    — more and more people switch TO the iPhone than FROM it.
    — The iPhone retrains, and even increases it’s average sale price; and
    — The iPhone retains a superb resale value.

    At this point, it’s pretty clear that it is the Apple deniers, not the Apple buyers, who have been basing their conclusions on irrational premises.

    April 6, 2017

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