Shark Tank for the WWDC crowd (Apple video)

Apple’s “Planet of the Apps” isn’t going win any awards for originality.

If the format looks familiar, it was borrowed from ABC’s copy of Nippon TV’s Dragon Den.

From the trailer:

Hosted by Zane Lowe and featuring advisers Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk and, the series highlights developers who have the vision to shape the future, solve real problems, and inspire change within our daily lives.

Cue the voiceover: “Developers have just 60 seconds on the escalator to get one of our advisors interested in our idea.”

This looks like extreme niche programming, but who knows? The trailer, which debuted at Recode Monday night, was on YouTube by 11:00 p.m. ET. Within seven hours it had topped 14,000 views.


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