Everybody’s favorite soundbite: “It’s killing people’s minds in a way.”
Apple CEO Tim Cook made headlines in the U.K. and roused passions back home with remarks made in a British schoolroom about the spread of fabricated stories on the internet. Here’s what I’ve been able to piece together from excerpts in The Telegraph and a video clip that aired Friday on Good Morning Britain:
We are going through this period of time right here where unfortunately some of the people that are winning are the people that spend their time trying to get the most clicks, not tell the most truth. It’s killing people’s minds in a way.
We have to give consumers tools to help with this and we’ve got to filter out part of it before it even gets there without losing the great openness of the internet.
We need the modern version of a public-service announcement campaign. It can be done quickly if there is a will.
It has to be ingrained in the schools, it has to be ingrained in the public. There has to be a massive campaign. We have to think through every demographic.
This is one of today’s chief problems. It is not something that has a simple solution.
Cook’s comments stirred a hornet’s nest at Patently Apple, a U.S. news site whose primary mission is to monitor the company’s patent filings. Founder Jack Purcher late Friday finally shut down a discussion thread that had burst into flames over his take:
The issue of Fake News was born in Silicon Valley and it’s (sic) sole purpose of making it an issue was because they couldn’t accept that they lost the election. Fake News was one of the major excuses used by the loony left. The silliness of it is staggering and seeing Apple’s CEO get caught up in it is a sad day for many fans hoping that Cook will just stick to all things Apple when he’s talking on behalf of Apple.
Note: The spread of false “news” for profit is bigger problem for Facebook, Google and Twitter than it is for Apple, which does extreme filtering on its news apps.
Below: The Good Morning Britain video.
— Good Morning Britain (@GMB) February 10, 2017