Apple: Cyber Monday speed demon

The company is not known for its server chops, but…

Of the top 50 U.S. retail websites last weekend, Apple’s was the fastest. Among the top 50 mobile sites, Apple’s was the second fastest.

The data are from Catchpoint Systems, which measured load times over the busiest six-day shopping period of the year—from the day before Thanksgiving to Cyber Monday.

Can’t see the bar graphs? Try the website.


  1. Fred Stein said:

    Yup, good point. It’s just one more UX where Apple excels. Lately I’ve had really laggy experiences on other web sites- really annoying. Apple is NOT lost, doomed. They still have their true north, despite the current gripes (which do have merit.)

    November 30, 2016
  2. Tom Wyrick said:

    Wait times and download speeds at online stores are determined by supply and demand.

    A retail website may be fast due to its vast investment in servers, software and other infrastructure, or it may be fast because fewer shoppers are visiting the site than anticipated (when facilities were set up).

    If one assumes that Apple and other retailers relied on accurate forecasts of customer traffic when preparing their networks for holiday spending, each would have targeted download speeds to match the spending patterns of their individual customer cohorts. Other things equal, stores that generate more revenue from an incremental customer would invest more in network services than stores whose customers don’t spend as much. The more a customer spends, the more is lost if they grow tired of waiting and shop elsewhere instead. The next store is only a click away.

    Apple’s brick and mortar stores are known to generate more revenue per square foot than those of other retailers, so it is not so surprising that its online store provides (among) the fastest user experiences. One might have expected Amazon, with its massive investment in servers (& etc.), to offer faster speeds than Apple, but the chart says it doesn’t.

    Though we can’t check results for other retailers to determine if download speeds at their sites correspond to customer spending patterns, the correspondence for Apple is more certain — and provides evidence of competent management.

    November 30, 2016
  3. Richard Wanderman said:

    I think the Apple web site is very responsive, even under heavy load. It’s come a long way and it gets better all the time.

    I find it easy to find what I’m looking for and easy to buy it. One thing I wish it had was a wishlist feature where I could configure, for instance, a new MacBook Pro just the way I want it, save that configuration without buying it, and come back to it later when I’m ready to buy.

    November 30, 2016

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