Mac loyalists are feeling marginalized, and it doesn’t feel good.
Apple 3.0 readers weigh in on a growing list of grievances:
Fred Stein: Apple would be wise to ignore “the bloody ROI”, and support the Pro Creative market with product suited to their needs. High-end users tend to have high influence, and high customer life-time value.
Richard Wanderman: This has bugged me for the longest time. United knows how many miles I’ve flown. Credit cards give me cash back. Costco sends me a check every year. Apple doesn’t seem to give a damn how many computers and how much other gear I’ve bought over the years, not to mention how many thousands of people I’ve influenced.
Dave Emery: If Mac loses the Creative market, what is its target market? Household users can do fine with iPad (or Chromebooks). Targeting business users (e.g. IBM) is an uphill battle.
And this, from a software engineer who has consulted for Apple:
via Wanderman: For video production work or Photoshop or Lightroom, the apps look virtually the same running on Mac or PC. So the computer is just a commodity providing raw horse power under the software. As we have seen pretty consistently through the years, Apple is careful (and smart) to avoid the commodity product business. They have just done that again by getting out of the monitor and network router businesses. These items are commodities and the incremental value they can add there is not great (now that other companies are supplying very good products in these areas). We have to adjust.