Apple and Trump: Here's Tim Cook's memo to the staff

The election could be seen as a repudiation of everything Apple holds dear.

BuzzFeed snagged the text of Tim Cook's all-hands memo:


I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.

We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.

I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let’s move forward — together!



Since he became CEO, Tim Cook has used ideology as a kind of glue to hold his company—and its talent—together. Unlike Jobs, who kept his company and his politics separate, Cook has taken strong public positions on a full slate of liberal issues—racism, sexism, environmentalism, LGBT rights. The country, it turns out, is split right down the middle on the liberal agenda. Clinton won the popular vote, Trump won the election.


  1. Robert Harris said:
    While I have never criticized TC I sure wish he had not taken such a public stand for her. He should realize and I know he does when he does these things, even though he says it’s personal, it always reflects on Apple. We will see what the future brings.

    November 10, 2016
    • David Drinkwater said:
      A lot of people don’t like Trump, a lot of people don’t like Hilary. If Tim’s words represent Apple, since he is the CEO, he has more right to choose how Apple is represented than you or I. He does, however, also have a responsibility to his shareholders, and we will see what the future brings. At current P/E, I’d hate to see it get worse.

      November 10, 2016
      • Robert Harris said:
        I was not referring to the above memo to his team. That I agree with. I was referring to the fundraising. As to PE I agree as we sit here getting lower once again.

        November 10, 2016
  2. Fred Stein said:
    Trump prior positions:
    1) Reduce tax reduce on repatriate profits – Will happen.
    2) Force Apple to make products here. – Complex, and unlikely process.
    3) Force Apple to open back-doors for the FBI. – His task force on cyber sec should advise that back doors equals open doors for the ‘bad guys’ too.
    The likely outcome is that Apple will increase dividends and buybacks aggressively with more repatriated dollars. – Net positive for the stock.

    November 10, 2016
  3. Robert Harris said:
    My thoughts on US MFG. Are Foxconn moves the the plant with the robot assembly to the us.

    November 10, 2016

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