How many Macs did Apple sell last quarter?

Fewer than last year. Again.

I’ll make this short.

Before next Thursday’s Mac event, Tim Cook and company have to get through next Tuesday’s results. For the aging Mac line, which limped though its big back-to-school September quarter without a refresh, the results are not expected to be good.

IDC and Gartner have already filed their estimates, and they’re roughly in line with the average estimate of the analysts I’ve heard from:

IDC: 5.01 million
Gartner: 4.95 million
My guys: 5.09 million

Bottom line: The fourth year-over-year quarterly decline in a row.

The Mac can usually be counted on to outgrow the rest of the PC industry, even in a bad quarter. Not this time. Not even close.

Here’s the three-year bar chart of Mac sales by quarter, highlighting the year over year comparison. The last entry is the average of the analysts I’ve heard from.

And here are the individual analyst’s estimates, with the pros in blue and the indies in green. We’ll find out who was closest to the mark after the markets close on Tuesday, Oct. 25.


Click to enlarge. Not seeing the graphics? Try the website. 

Thanks as always to Posts at Eventide’s Robert Paul Leitao for pulling together the Braeburn Group numbers.


  1. David Emery said:
    I’m guessing that Chromebooks are taking a lot of the education/home market, and that’s not unreasonable for people who only do word processing and web surfing. Most businesses will continue to buy cheap Windows boxes (despite evidence they cost more in the long run, e.g. )

    We’ll see with this announcement what kinds of computers Apple thinks they can continue to sell. As someone with 3 relatively new Minis and 1 laptop, I’m hoping for continued support for the Mini.

    October 20, 2016
  2. Robert Paul Leitao said:
    For the fiscal year ended in September, Apple will have sold over 18 million Macintosh computers generating in the range of $23 billion in revenue. More important than the number of units sold is where Macs are increasingly deployed. It was reported earlier this week IBM is deploying on average 1,300 Macs per week and will soon have installed over 100,000 Macs throughout the organization.

    Enterprise is key to Apple’s ongoing success and while consumers might be purchasing fewer Macs at this time, businesses are finding far lower support costs for Macs versus competing products running other operating systems.

    October 20, 2016

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