Tim Cook: “We are in India for 1,000 years.”

What Apple’s CEO told the Indian media.

Excerpts from his first interview with the Indian press:

On selling used iPhones in India:

“If you think about automobiles, brands like Lexus and Mercedes have been selling certified pre-owned cars. We have this program in the U.S. and in most parts of the world. When they are sold, they are sold with warranty, just like a new product. We would never sell a product that we didn’t think was right.”

On dealing with Indian carriers:

“I see a great technical collaboration between Apple and main carriers in India and to make sure the iPhone works incredible on those networks. The feedback I have thus far is very positive on that. We push really hard, in some ways they think we are crazy, but they love it as well that someone is pushing them hard to work together to solve the most difficult problem.”

On Apple’s meager market share:

“We are in India for the next thousand years. Our horizon is very long. We are focused on best, not most. So it doesn’t bother me that we don’t have top market share.”

On manufacturing iPhones in India:

“It is something we will look at over time.”

A full transcript of the press conference is available from The Hindu.

See also: Why Morgan Stanley is bullish on Apple in India


  1. Richard Wanderman said:

    I think this is a great move by Apple. Even if retail takes a long time to ramp up, getting development set up in India is terrific and will pay off very quickly. Mapping too.

    May 20, 2016

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