Samsung has always heavily promoted its Galaxy smartphones—the models sold as good-enough alternatives to Apple’s iPhones. But according to Kantar’s Lauren Guenveur, they outdid themselves with the models that came out at the end of February.
“The Galaxy S7 and S7 Edge appears to be one of the most heavily promoted phones, ever,” she writes. “If you ordered an S7 before March 18th, you got a Gear VR and six VR games for free. AT&T and T-Mobile offered ‘buy one, get one free’ deals for a time. Best Buy included a Gear VR and a 64gb SIM card with the purchase of an S7. For purchasers of the S7 at Costco this month, they’ll get a 32-inch Samsung HD TV. And that’s barely scraping the surface of the promotions and trade-ins available for this device.”
Samsung also got the specs right, says Guenveur. They made sustaining improvements in battery life, camera quality and speed. And they replaced the removable storage, a popular feature dropped from the S6 series.
The Galaxy S7 series sold much better in the U.S. than the S6 did in the last weeks of its March quarter, and is on track to become the June quarter’s best-seller, says Guenveur.