Apple set to report earnings today: What the press is saying

Here are the stories I’ve seen.

  • Forbes: Angst Going Into March Quarter’s Earnings Report
  • USA Today: Apple earnings preview: Softer sales ahead
  • MarketWatch: Apple investors brace for first decline in iPhone sales
  • Los Angeles Times: Apple could report first quarterly revenue drop in 13 years
  • Los Angeles Times: Concerns about iPhone sales loom over Apple’s earnings report
  • re/code: Apple is about to post its first quarterly revenue decline since 2003
  • CNN: Apple is about to report its worst quarter in over a decade due to sinking iPhone sales
  • NBC: As iPhone Sales Fade, Apple Prepares to Report Worst Earnings in a Decade
  • USA Today: Investors wonder if Apple’s earnings can alter view of cooling tech
  • Investopedia: Apple Stock In Bearish Terrain Ahead of Earnings
  • The Street: Jim Cramer — Buy Apple if Earnings Cause a Dip

Pants-on-fire awards for the two TV headlines:

“Note the CNN and NBC hyperbole,” writes reader Gary Gouriluk. “Worst decline in earnings does not equal worst earnings. But they only deal in words for a living, so who can expect accuracy?”

Apple’s quarterly results usually hit the business wires 30 minutes after the markets close. The earnings call with analysts is scheduled for 5 p.m. Eastern, 2 p.m. Pacific. I’ll be auditing the live webcast and you can too. Here’s the link.

See also: Apple Earnings Smackdown: Fiscal Q2 2016 edition


  1. David Kettle said:
    Ming Kuo expects 190 million iPhones for fiscal 2016. Apple sold 74.8 million in Q1.
    Low estimates are 50 million in Q2.

    So he expects 65 million sold in Q3 & Q4 combined.

    Q3 2015: 47.53
    Q4 2015: 48.05

    The tough compare to Q2 2015 is due to the massive demand for iPhone 6 which constrained supplies into Q2. This is somewhat of an anomaly.

    Q2 2012: 35.06
    Q2 2013: 37.43
    Q2 2014: 43.72
    Q2 2015: 61.17

    April 26, 2016
    • Tom Sidla said:
      Like. (Wish we had like buttons.)

      April 26, 2016
  2. Robert Harris said:
    Well since expectations are low and ASSUMING Apple is in range of guidance stock should not take a big hit. Hopefully increased dividend and buy backs will help EPS and next quarter will be more of the same. That’s my hope as a long bull happy with Value.

    April 26, 2016
  3. Gary Gouriluk said:
    Note the CNN and NBC hyperbole, as worst decline in earnings does not equal worst earnings. But they only deal in words for a living, so who can expect accuracy?

    April 26, 2016
    • Tom Sidla said:
      Yeah, like, worst WHAT in a decade? Not revenue or income, which is what everybody thinks they mean. Growth rate?

      Those headlines are about as close as one can get to a lie– right on the fence that divides “lie” and “mislead”.

      April 26, 2016
  4. Tom Sidla said:
    I wonder if currency tailwind will be the bright side of the call. I bet it’ll at least play a factor in the “going forward” portion of the show.

    We already saw an iPhone price drop in Japan because of currency tailwinds.

    Horrible headlines like that set expectations very low and allows for upside from items like currency, SE sales, and Services.

    But then again, I don’t think I’ve ever allowed myself to see the downside of AAPL.

    April 26, 2016

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