How Apple Sucks the Profit Out of Mobile Phones

2015 was a tough year for the also rans.

Here's an interactive bar chart that will give you a sense of how thoroughly Apple dominates the premium end of the mobile phone market, where most of the money is made:

To get a feel for what's going on, click back and forth between the two views—market share and profit share. With 17.2% of the smartphone market in 2015, Apple (aapl) captured 91% of the profit. Samsung, with 23.9% of the market, took 14% of the profit.

Canaccord Genuity analyst Michael Walkley, who posted this data last week, has been monitoring the situation for several years. His numbers aren't perfect. He's comparing smartphone market shares with mobile device operating profits, and only where they are available. (Chinese manufacturers are not required to disclose profits, so they don't.)

Sharp-eyed readers will note that Apple and Samsung shared 105% of the profit last year. That's because so many of their competitors lost money.

Apple, however, just keeps clearing the table. It took 91% of what Walkley calls the mobile market's "value share" in four of the past five quarters. In the fifth, it took 93%.

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