From Gurman's Power On newsletter, posted Sunday to Bloomberg subscribers:
Apple hires Meta’s augmented reality communications lead ahead of its 2022 headset launch. As I’ve covered extensively, next year is when we’re likely to see Apple’s first major new product category in seven years: a powerful and pricey mixed-reality headset. Ahead of that launch, Apple is starting to get its ducks in a row. I’m told the company has hired Andrea Schubert, Meta Platforms Inc.’s communications and public relations head for its augmented reality efforts. Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch.
My take: 9to5Mac does a good job putting this tidbit in context. See here.