Did you spot the unsightly gray cord running past the guy’s left ear?
From Arjun Kharpal’s “Chinese augmented reality glasses maker Nreal valued at $700 million after fresh funding” posted Wednesday on CNBC:
GUANGZHOU, China — Chinese augmented reality (AR) glasses maker Nreal has raised $100 million to fund international expansion and develop new products.
Augmented reality refers to technology that allows digital images to be imposed over the real world and it’s an area that the world’s largest technology companies are investing in…
Nreal has not launched its AR glasses in China yet, but its flagship product — the Nreal Light — has been retailing in a handful of markets including South Korea, Japan and Spain.
Nreal Light is a pair of lightweight glasses which connects to a smartphone. Users can then experience so-called mixed reality apps, where digital images are superimposed over the real world…
Global tech giants are getting excited about augmented reality.
Apple CEO Tim Cook has called AR the “next big thing” and the iPhone maker is reportedly working on a headset. Facebook, Microsoft, Google and other technology companies are all investing in augmented reality too.
Xu said he welcomes the competition from these titans. “I think the best product will win,” he said.
My take: We could see a lot of these on the market before Apple shows its hand. But the clock is ticking.