Guess where in the world interest in Apple’s new phone is keenest

From “Demand for iPhone 13 hits peak on Google Search led by Ireland and Australia,” a press release:

The technology world is looking forward to the Apple event and the devices the company will unveil, but the iPhone 13 remains the most outstanding aspect of the event. Consequently, the iPhone 13 is gaining interest online.

Data presented by Burga indicates that interest in the keyword ‘Buy iPhone 13’ has hit peak popularity with a score of 100 on the Google Search platform by the week ending September 11, 2021. By the week ending September 4, the interest recorded a score of 61. Between the week ending August 28 and September 11, the interest has soared 40%.

Elsewhere, Ireland is leading in the iPhone 13 interest with a popularity score of 100, followed by Australia at 88. Interestingly, Canada ranks third at 76 followed by Nigeria at 71 while the United States is in the fifth spot at 56.

Other countries that recorded high interest in ‘Buy iPhone 13’ include UAE (49), United Kingdom (44), New Zealand (42), Singapore (35), and Philipines (32).

Cue the charts:

apple iphone 13 irelandapple iphone 13 ireland

My take: Better carrier promotions? Your guess is as good as mine.


  1. Kirk DeBernardi said:
    I’ll proffer an explanation:

    The ones in the gap on the march to 100 already know they’re going to buy the newness so they wouldn’t even Google it.

    (sound of mike dropped)

    September 13, 2021
    • Steven Philips said:
      Yeah, my thought. Who searches Google for “buy” iPhone 13 instead of just iPhone 13? A strange metric it seems to me.

      September 13, 2021
  2. John Butt said:
    Nonsense, Google Trends plots interest in your term as a percentage of the highest interest in the period. The more complex the term, the less data.

    Even for “Worldwide” analysis, “buy iPhone 13” does not produce such a curve, it’s easy to check
    For smaller countries, the data is extremely noisy for such a term so the percentage on the week has little relevance.

    September 13, 2021
  3. Bart Yee said:
    I’d be more impressed with data about the entire EU and China (if China’s data were available). And who knows whether all of this data is about upgrades vs. new buyers?

    Personally I think most iPhone upgraders know what they are looking for and where they may buy it already. The article is interesting but presents too many methodology flaws to have much relevance to me. I’ll trust Apple’s comments on pre-order demand and delivery wait times as reasonable proxies for real purchasing, not intent.

    September 13, 2021

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