“and merge the iPad and Mac—at least their operating systems.”
From Mark Gurman’s Fully Charged, posted Wednesday to subscribers of Bloomberg Technology:
The company seems to have done everything it can to delay the inevitable. Over the past few years, it has danced around the idea of combining the Mac and iPad software ecosystems—to a confusing degree…
For years, Apple has said it won’t combine the two platforms as doing so would dilute the best parts of each. A more cynical perspective (and one certainly discussed at the highest levels of Apple) is that combining the products would dilute sales rather than functionality. The concern here is that consumers might just buy a single iPad or Mac, instead of both.
We’ve now reached the point though that not combining the platforms could do more harm than good. Managing two distinct operating systems and software ecosystems for devices with increasingly similar hardware underpinnings is far more work than necessary for Apple, developers and consumers.
My take: There’s some merit to the more cynical perspective.