“Quite simply, what we’re seeing is some of the most remarkable product engineering over time in history.” — Steven Sinofsky
From “Apple’s Relentless Strategy, Execution, and Point of View,” an annotated 25-tweet Twitter thread posted Friday:
It is easy to get wrapped up in debates about specifics, excited by tweaks or surprises, even an occasional scandal, or to wonder about the quality (is this is a good beta?). Under the hood, is a team that over time has done more and executed better than any I can name, ever…
Three factors continue to blow me away (for lack of a better expression), especially after today.
• Fearless multi-year strategy
• Clear unified planning/prioritization
• Wildly unprecedented execution
My take: Means a lot, coming from Sinofsky.