“Apple is pretty awesome. They make cool stuff. Why wouldn’t they maybe make cool television?”
Did you have any reservations selling “The Morning Show” to Apple?
Yes and no. But I have to say the “no” outweighed the “yes,” because we knew what we were doing — even though they didn’t have walls yet or telephones.
How did you meet with them if they didn’t have walls?
They came to CAA. There was really something exciting about being the first at Apple. Apple is pretty awesome. They make cool stuff. Why wouldn’t they maybe make cool television? And they are all about quality, not quantity, so that was really appealing. And in spite of their comical secrecy, it’s been worth it. Who doesn’t want to be part of the Wild Wild West?
Do you think that all this content that the streaming services are producing is the new future of Hollywood? Or do you think that this is a phase?
I don’t know. I’m shocked this is where we are, but excited that this is where we are. I didn’t see it coming. I remember not understanding. What the hell does streaming mean? They’re like, “It’s there all the time.” So tuning in on Thursday nights at eight o’clock is not a thing anymore? Or you’re not going to the bathroom on a commercial break and someone yells, “It’s back on!” That doesn’t happen anymore? It’s kind of sad.
My take: Hollywood is a chatty town. Cupertino not so much.