Despite higher average selling prices, analysts expect iPhone receipts to hit levels not seen since 2016.
Apple is scheduled to quarterly sales for fiscal Q1 2019 next week.
In the old days, I’d be hounding the analysts about now for their latest iPhone unit sales estimates. Under Apple’s new reporting regime—no official unit sales numbers, no ASPs—I’ll have to make do with their iPhone revenue estimates.
The fiscal Q1 2019 estimates from the 18 analysts I’ve heard from so far—10 Wall Street professionals and 8 independents—range from $51.6 billion to $54 billion. Average: $52.5 billion, down 15% year over year.
To put that in context, the corrected* chart below shows seven years of iPhone sales and the percentage change from the year before. (Click on the column labeled “Year over year” to see growth or shrinkage.)
Not seeing the interactive chart at all? Click here.
Below: The individual analysts estimates, pros in blue, indies in green. (Click to enlarge.)
We’ll find out who was closest to the mark when Apple reports its earnings next Tuesday, Jan. 29, about 30 minutes after the closing bell.
*Dumb math error in Thursday’s version. Thanks friend-of-the-blog Daniel Tello for catching it.
Fact: even at a revised $84 billion in TOTAL revenue, this Q1 is the second biggest in Apple’s history.
Regarding the guesses themselves, last year, revenue came in at $88.2 B. The restated revenue this year will be ~$84 B. That’s about a 5% drop yoy. Last year, iPhone revenue came in at $61.6 B. The highest revenue estimate from above, $54.06 B, comes in at a 12.2% drop yoy.
More to the point, why bother?
“But they will report the iPhone revenue.”
I guess we’ll see in a couple of days.