Apple opens in brontosaurean Oculus, draws mob (video)

I wish I’d been there.

Apple’s newest store—its seventh in New York City—opened Tuesday on the floor of the World Trade Center Oculus, the brontosaurean terminus of the NJ-NY PATH commuter line (with connections to seven subways and a bus).

The press and the analysts attend Apple’s keynotes, but Apple Stores are the face the public sees.

Having visited more than my share—including stores in Paris, London, Amsterdam, Berlin and Barcelona—I can tell you that Apple chooses its venues carefully. And seemingly without regard to cost.

Here’s the opening of the newest store, as captured by AppleInsider:

Not seeing the video? Click here or try the website.


  1. John Kirk said:
    Apple gets credit for a lot of things, but they don’t get enough credit for their retail stores.

    — Apple reinvented retail, same as they have reinvented so many electronic devices.

    — Last time I saw numbers, Apple DOUBLED the income per foot of #2 retailer Tiffany. Think about that for a moment. They make more money — twice as much in fact — per square foot, than does the World’s best known DIAMOND STORE. Apple merchandise is virtually worth more than diamonds.

    The mind boggles.

    August 16, 2016
  2. Robert Paul Leitao said:
    Apple does choose its store locations carefully and is a desired tenant and retail presence wherever the company chooses to create a store. This new store in NYC joins a select list of “statement” stores located in global commercial and tourism capitals through which Apple deploys unique architectural designs and novel uses of materials to craft destination locations.

    Yes. Apple invests heavily in the design and development of its flagship retail locations. But they are dollars well invested as these stores become destination locations for the world’s citizens.

    August 17, 2016
    • John Kirk said:
      Apple’s stores are like Apple’s products. Costly. But well worth the price.

      August 17, 2016

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